Exercise assignments Coursework Example | Topics and Well Written Essays - 500 words - 2

Exercise assignments - Coursework Example This is the view that whatever is going to happen, is going to happen, regardless of what we do. At the end of the day, the perspectives of believers in the doctrine shows that everything is controlled by the way of presence and past human impact. This is about God being in control of all that happens through history, including his decision of sparing some individuals for himself, while permitting others to go their own specific route along the way of sin. It is an idea hard joined to Gods sway, which is a statement used to portray the complete and private control God has over his creation. This is the idea that each occasion is required by forerunner occasions and conditions together with the laws of nature. The thought is aged, yet first got subject to illumination and numerical examination in the eighteenth century. Freedom is the right and limit of individuals to focus their own particular movements, in a group which can accommodate the full improvement of human possibility. Flexibility may be delighted in by people yet just in and through the group. Fatalism is the belief that all events are irrevocably fixed and predetermined so that human beings cannot alter them in any way. Hard determinism is the theory that if all events are caused, then freedom is incompatible with Determinism while Soft determinism is the theory that all events are caused but that some events and causes originate with human beings. The hard determinist criticizes the soft determinist by questioning how human beings can be said to originate any events when, if one traces causes back far enough, they end up being outside of the control of human beings (Thiroux & Krasemann, 2006). Some of the problems associated with these theories is that hard determinists push language out of context. Their arguments do not account for the complexity of the nature of human beings. Like the psychological egoist, they try to reduce

My personal capital Essay Example | Topics and Well Written Essays - 1000 words

My personal capital - Essay Example What exactly will be the nature of business under the plan for my group? As a business consultant and empanelled with local chapter of chamber of commerce, I will seek to organize a seminar on emerging businesses that involve local as well as international venturing. Technical experts from various fields will be invited to take part in the workshop and discussions forming part of this seminar. Ideas about new products and services on the horizon will get exchanged; and after attaining details about two or three alternative ventures from these workshop and discussion forum the matter will be deliberated at the group level in order to take a final decision about the venture to be pursued. Next step will involve utilization of my capabilities in deciding the type of business entity to be established for the business. Do we need to incorporate our business or form a partnership is a crucial decision to be taken? The fact is that ‘the nature of your business is one of the factors th at must be evaluated in determining the best business entity for your business.’(Sherri K. DeWitt) . Though corporation provides certain protection from liabilities to shareholders, but partnerships have certain advantages as well. Partnership can be a general partnership or limited liability partnership. Then there is another alternative in shape of LLC. So the decision about incorporating the business or not is a crucial one; and my experience and capabilities intuit me to suggest corporation status as the business should always be of permanent nature and not depending upon the vagaries of ownership.

Globalization of Technology Essay Example for Free

Globalization of Technology Essay Politics Technology enables and even promotes changes in every aspect of our lives. Through the years it has changed what and how we eat (the microwave), how and where we work (the internet), how we are entertained, and even how we keep in touch with friends and family. And though many people may notice these types of quick advances of technology, many may not notice how technological advances have tied into changes in politics and the way they have been run. †¢The power of mass images has really become a major influence on politics as a product of a increasing technology. In the 1960’s, images of wealth in the west eventually exposed the weakness of the communist regime running the old Soviet bloc. There is the story Nikita Khrushchev narrating a film of Harlem in the 1960’s to demonstrate poverty in America. Instead, his poor, struggling citizens focused on the nylons hanging on backyard clothes lines and the number of fine autos in the street, and saw wealth rather than poverty. Today, the pictures from Iran appear in graphic detail on our televisions. The power of the mass media has made it more difficult for the state to wall off the outside world. †¢The television has been used to promote politics through commercial advertisement since the Dwight D. Eisenhower campaign in 1952. That was over 50 years ago. It has been used to broadcast presidential debates since the Kennedy vs Nixon Great Debate in 1960 which was exactly 50 years ago. However, nothing is like the way the television is used today. †¢The most recent Presidential campaign, in 2008, showed how fundraising is being impacted. President Obama raised a record breaking 600 million dollars in contributions during his run up to the election. Of that 600 that Obama received, 500 million came from the internet and through public financing through the internet. He ran as fierce an internet campaign as he did his television and radio campaigns. Later the same young people who followed Obamas every move online, turned out to vote. †¢Is technology damaging politics? †¢For example, you can argue that because there are dozens of news channels. Campaigns are now much more media run. The media decides what is news worthy (which as of the past few years has been whatever gets ratings), interprets the meaning of events for its viewers, and manipulates the decision making process of its viewers. †¢Can technology be damaging to political candidates themselves? †¢Political videos of nearly every 2008 presidential candidates can be found on YouTube. In many of the posted videos, candidates are engaged in old speeches, contradicting their current political positions. †¢Also, since the election, the internet seems to have gone from President Obamas best friend, to his greatest political enemy. Some of the most controversial legislation in US history is being introduced and posted online for all Americans to see, online commentators who once supported Obama are continuously pointing out unfilled promises. Economy and Social Relations Technological progress is the key to offering future populations the potential for improved standards of living. Technical change enables firms to combine inputs in a novel manner to produce existing products more cheaply and to develop new products to meet consumer needs. Economists and other social scientists pretty much agree that technological change is the most important contributor to economic growth in the modern era and it is estimated that more than half of the country’s long-run growth is can be attributed to technological change. †¢A prime example of technology based increases in productivity comes from the field of agriculture. Until at least the 17th century, about 90% of the population was directly involved in agriculture. In the United States, the farm population was 44% of the total population as recently as 1880. Currently, the U.S. farm population is about 2% of the total population. But over that same period, total production from farms has more than doubled. The increase in productivity is correlated with several technological innovations in the field of farming. The innovations include the widespread use of farm chemicals (fertilizers, pesticides), and farming equipment. Thus, the tremendous increase in farm productivity is seen as a direct result of the technological advances that were made in the field. †¢Technological change in production processes like that often reduces the amount of labor and other resources needed to produce a unit of output. This is good on one hand because it reduces the cost of production for products but on the other, it also results in a loss of jobs in the short-r un. The long-run is a different story though. By reducing the cost of production you thereby are lowering the price of a particular good in a competitive market, which then frequently leads to a greater demand for that good. And a greater output demand results in increased production, which requires more labor, and offsets the effects of losing jobs in the short-run. †¢Along with production technology, constant improvements of transportation and communications technologies have also had major impacts on today’s economy. Previously, physical and human resources moved around the world by means of land, sea, and air transportation. Now, with data serving as a basic resource and digital communications the means of transport, financial capital is moving throughout the world at nearly the speed of light. †¢How has technology negatively affected the economy? †¢One challenge that technology has brought about to the new global economy comes from the new wave of outsourcing. As a concept its not new. Companies have chased cheap labor around the globe for decades, making cars in Mexico, plastic toys in Taiwan and shirts in Malaysia. But in the past couple of years, the debate over outsourcing has intensified as technology companies reduce costs by sending technical support, software development, quality assurance and other functions offshore. A few years ago this idea would have been impossible. The world mostly turned to its technology leaders, companies such as Microsoft Corp. for example, when it needed software. But with the growth of broadband Internet connections and e-mail, technical support staff and software developers can respond to questions with the same speed in Bangalore, India, as they do in Bellevue. And they can do it at a fraction of the cost. †¢Of course this comes at the expense of not only lower class and low skilled workers in the U.S., but even in the middle classes, there are plenty of jobs that are now outsourced.. Again, inability to find work means inability to purchase homes, spend money, and profit companies. When people don’t buy, corporations that produce things don’t make money, which can thus â€Å"trickle down† to fewer jobs available and a greater desire to outsource to make things more cheaply so they will be more attractive to consumers. †¢Those supporting outsourcing say that lowering expenses of corporations will create jobs. There are plenty of government agencies that outsource some of their work, saving them millions of dollars, a direct effect on the US economy and on federal spending. A common theory contends that being able to pay people lower wages for work means that companies will be able to produce things with less expense and transfer this saving to consumers. Lower prices may mean more consumer spending, and companies will be able to hire more workers in the US because they’re paying less for workers outside of it. †¢Further, many argue that giving jobs to workers in less developed countries improves those countries economically and increases trade for US products. It also increases a country’s ability to pay back debts to the US, and may promote better political relationships. Companies economically benefit by selling their products in other countries. This means they can hire more people in the US and lower their prices on products for US consumers.

The Consumer Electronics Industry And Apple Company Marketing Essay

The Consumer Electronics Industry And Apple Company Marketing Essay With the global economy boosting rapidly and continuous development of high and new technology, the competition of consumer electronic industry is becoming more intense. Depend on the hi-tech, consumer electronics manufacturers are able to push forward the productivity (Robert G., 2009), constant develop the varieties of consumer electronics, improve quality of product and service to meet consumer changing needs (Jeffrey, 2006), create a better satisfied life and change the society deeply. In the past, consumers have only a little choice in the consumers electronics due to there were not have many manufacturers in this industry, consumers feel easily to select in purchasing decision process (Ralph, 2011), but consumers are overwhelmed by too many choices now. As the consumer electronics marketers have realized in coming face to face with the brutal reality that its more difficult and complexity than ever to beat the competitors, so great is the worry of being shut out of this growing market for global marketers of consumer electronics. Under this market background, the growing role of marketing is to be seen. Marketing is about business creates consumers interest in products and services to the right price and place at the right time (Philip Kotler, 2009). Marketing is relating to understanding the needs wants of consumers and finding ways to offer products services which consumer satisfaction (Adcok, 2001). Marketing as a process for manufacturing, communicating, delivering and exchanging that provide value for consumers (Hochbaum, 2011). The marketing aims at meeting the needs of consumers and consumer satisfaction in return for business profit (Mohan, 2005). The theory of marketing is enriched day by day, the successful marketing is essential to any marketers to succeed (Schultz, 2006). Thus, for being success of marketing as a practice, it can be composed of a coordination of four or seven roles called marketing mix and also is called 4Ps or 7Ps (Chekitan, 2005). Marketing mix as a useful framework is that describes and decides how marketers driven consumer behavior to gain competitive advantages (Dennis, 2001). Marketers use this practice to try to create the optimal responses in the target market by compounding variables in an optimal method (Keller, 2012). Increasingly consumer electronics marketers are also gradually conscious of maintaining their sustainable competitive advantage to marketing by translate their core values into a rational marketing mix framework to effect on consumer purchasing decision (Levinson, 2007), so in the process of marketing, the role of marketing mix are becoming more importance than ever before (Halborg, 2002). Nowadays, consumer electronics marketers strive hard to run their marketing scenario with the right marketing mix which will enable them to foster a strong and sustainable competitive advantage (Schnnaars, 1997), moreover, they are also attempting to come out with sophisticates, effective and aggressive marketing mix are used to drive consumer behaviors to achieve objective of marketing (Meerman, 2011). Despite marketing has own many different definitions, but no matter what, in short, they all try to clarity the essence of marketing is about meeting the wants or needs of consumers (Yelland, 2000). If marketers want to directly driven consumer purchasing behavior in marketing, the premise is that they must determine what the phases of consumer buying decision making process while buying a product (Blackwell, 2005) and which the major factors are affecting consumer purchase behavior in each phase of this buying process. In other word, marketers must to know the demographics of their consumers and demand preference (Rakesh, 2006). Therefore, marketing as management process, which products and services move from concept to the consumer (Caroline, 2003), it is a consumer focused marketing that drives the entire market. Consumer is a central to all marketing activities (Moreno, 2010). Understanding how consumer behavior when they recognizing it, searching for, purchasing to use, evaluating it and expected satisfying will creates potent and available marketing mix (Christensen, 1998). There are many different complex dynamics closely interwoven with marketing, but can exactly forecast consumer behaviors thereby develop effective marketing mix to drive the variables that achieve desired outcome in line with the concept of marketing where consumers are satisfied and marketers meets their objectives( Clayton, 1999). Moreover, once marketers understand their target market, it is most likely their competitive advantages will be delivered to their correct target market and change consumer behavior by marketing mix (Deborah J. 2012), resulting in an expected final sales. Meanwhile, theres more than one perspective to say is that consumer behavior is an analysis of people and it can be used to create marketing mix framework that as a marketing tool to achieve target segments (Harper Boyd, 2007). Hence when the marketing mix and consumers behaviors are intervened, marketers will be able to success in their marketing and higher profits in industry market and sustainable competitive to future marketing development (Baker, 2008). However, experience has taught us that due to the significant differences exist in the relationship between consumers demographic variables and their perceptions of marketing mix in marketing procedure (Michael, 2007). Therefore, leverage operating in this relationship can be deeply challenging. Against this background described above, the Apple will serve as a case study to understand how marketing will successful drive consumer behavior by their marketing mix, this research with explore a relationship between components of marketing about the Apple marketing mix and consumers choice of the Apple product based on effects of demographic variables. With the marketing mix and consumers perception for Apple product, the effects of marketing on consumer behaviors can be understand. The interest for this study will base on the increased attention toward Singapore. Apple is an international enterprise that makes consumer electronics, computer software and commercial service, their core product lines are the iPhone, iPad, iPod music players, Macintosh line of computers, software and iTunes media browser (Kuester, 2009). For now, Apple is one of the worlds largest technological consumer electronics firm and the pioneers of consumer electronic industry by led a technological innovation (Neal Goldsten, 2012), Apples core product had a large market share in current consumer electronic market. Apple is well known for its successful marketing with effective marketing mix, in this digitalize tide (Homburg, 2007), consumer electronics manufacturers create value in the mind of their consumers, but the perception of value is subjective and what consumers value this year may be quite different from what they value next year (Tyson, 2011). Facing this more fierce competitive market, Apple still can successfully analysis the next wave of trend and grasp the continuous change of consumer preferences every time. It is awfully strange: how Apple to drive their marketing with the right marketing mix framework which will enable them to became the current worlds most valuable company by used in different stages of consumer buying decision making process, how the effects of Apple marketing on consumer behavior? the reasons why Apple is really successful strategic secrets of marketing are still a mystery to people, but one thing of which can be sure is that it didnt happen overnight. This research attempts to find that in a successful marketing, if there is a higher influences relationship between consumer behavior and marketing mix based on demographic variables. Through analyze the consumers behavior and perception for marketing of Apple in Singapore, to understand what marketing factors influences on consumer purchasing decision and how marketing mix can change consumer behaviors. I am taking several core products of Apple, iPhone, iPad, iPod, Macintosh line of computers, software and iTunes media browser are involved on this subject research, why is Apple outsells most other companies? How they successful implement the marketing? How are these products becoming a market leading position? What makes consumers go for these products? 1.2 Rationale The rationale is selecting the Apple instead of others of many. Firstly, as my research is Apple centered rather than consumer electronics industry, because different companies have different effects of marketing on consumers buying behavior by different marketing mix framework, but can better understand the process of marketing through my research. The second reason is that only use core product will not broaden the scope of my study, this will benefit from data search that can be easily obtained. Apple started out to get a personal computer in the hands of everyday and unique of products succeeded beyond others. With the introduction of the iPod in 2001, Apple successful established itself as a leader in the consumer electronics market (Kumar, 2011), and transfers a single area of computer from a new direction (Napier, 2010). After these, the success of the iPad has subverted traditional concept of in PC market again (Schneider, 2011). Since 2007, Apple Inc. has published the mobile product of iPhone that it is mean the touch screen has emerged and a real mobile phone war has begun in the mobile world (LaMarche, 2011). Additionally, the iTunes success revolutionizes music industry when Apple rolled out it for the masses in 2003 (Jantsch, 2010). Few companies can disrupt an industry only with a single product is launched, but Apple whose history is filled with such technological world-changing moments. The third reason for using Apple as a case study is that Apple had many successes in marketing. Ill confident of get high quality data richly in my research. 1.2.1 Benefits to the Consumer Electronics Industry and Apple Company To analyze the marketing of Apple by its marketing mix will encourage more consumer electronics business obtain success in the future. This research will bring out the effective marketing mix in consumer electronics industry, which helps in marketers to better understand the needs of consumer and marketing communications to achieve the objectives of marketing. The study also will demonstrate how consumer electronics companies can align their competitive capabilities and core competences to marketing communicate with their consumers and better satisfying the needs of the consumers. Moreover that doesnt mean the Apple product will be the only consumer electronic for everyone and destroy every consumer electronic on the future market. Therefore, this research also will undoubtedly help Apple to better monitor the their marketing framework and their consumers, the research result of consumer purchase behavior will use as a guidance that help enterprise to strategic plan marketing by improve marketing mix for a sustainable competitive advantages, also effective marketing help they in innovate development based on existing products and services to attract more potential consumers and retain the loyalty of old customers, know clearly their future opportunities and threats are faced so that can continually keep an invincible position in future. 1.2.2 Benefits to the Academics and the Society This research will be expected to study marketing based on the relationship between the influence of marketing mix and consumer purchasing behavior with many theories, not much has be studied on what if any factors have effect on customers and their buying choices by business marketing mix in marketing procedure. This research will try to support the future research as much as possible, at the least to describe the latest trends and development of this subject. A study of the significant differences in consumer behavior and their perception of marketing mix based on a distinct geodemographics. Academics and society will benefit from the relative problems of this subject answered by this research. 1.2.3 Personal Benefits As a market researcher, Im particularly interested in the marketing relate to an effects of factors on consumer purchasing decision via marketing mix framework as the mediator will explicitly examined. This will also be a unique opportunity to study marketing that focus on consumer purchasing behaviors and business marketing mix, which will support me in my future career as marketing professional. In addition, as a future manager, this research will show my ability of expertise to recognize marketing planning while meeting tough limited budget and time requirement. This research also will demonstrate my determination in of engaged in marketing management after graduate and encourage my entrepreneurial spirit. 1.3 Research Aims The aim of this dissertation is to research the influence of marketing mix through attitudinal buying behaviors consumers and further to evaluate the effects of marketing mix on attitudinal buying behaviors consumers. To identify the significant differences exist in the relationship between marketing mix perceptions of consumers and their consuming behavioral intentions based on their distinct demographic variables. Determine the influences of Apple marketing mix on consumers and their self-demographic characters have been taken as independent variables, and consumers purchasing intentions toward Apple product would become as a dependent variable. Further how the above mentioned independent variables will impact the consumer purchase intention for an Apple product will try to be studied. To understand consumer behavior understands how they interact the marketing mix that more conducive to effective marketing. From investigate in term of how marketing mix of Apple influence the consumer purchasing decision in Singapore. Additionally, do identify and assess the successful marketing which would be more helpful to my future career way after graduation. 1.4 Research Objectives According to the research problem, rationale and main aim detailed above, my research objectives are: 1. To identify there is a significant differences exist in the relationship between consumers responses for Apple marketing mix and consumer buying behaviors according to demographic variables in Singapore market. 2. To evaluate there is significant differences exist in the relationship between demographic variables and consumer behaviors in Singapore market. 3. To evaluate there is significant differences exist in the relationship between demographic variables and the perceptions of consumers for the Apple marketing mix in Singapore market. 4. To identify there is significant positive relationship between consumers perceptions of Apple products and consumers intentions to buy according to demographic variables in Singapore market. 5. To identify there is significant positive relationship between consumers consciousness of prices for Apple products and consumers intentions to buy according to demographic variables in Singapore market. 6. To identify there is significant positive relationship between consumers perceptions of promotions for Apple products and consumers intention to buy according to demographic variables in Singapore market. 7. To identify there is significant positive relationship between consumers perceptions of channel devilry for Apple products and consumers intention to buy according to demographic variables in Singapore market. 1.5 Research Questions This research will try hard to offer an in-depth analysis of major research problem and seek to overall purposes of research, so research questions are highlighted to the following: 1. Will demographic variables make significant affect consumers intentions to purchase Apple product? 2. Will demographic variables make significant affect consumers perceptions for Apple marketing mix? 3. Will Apple marketing mix has a positive impact on consumer buying behavior? 4. Will the value of Apple product make positive affect consumers intentions to buy on alternative evaluation stage of consumer purchasing decision process? And will the value of money as a significant medium influence on post-purchase and customer loyalty? 5. Will the price of Apple product as a significant medium influence on alternative evaluation stage of consumer purchasing decision process? 6. Will the promotion of Apple make a positive impact on consumers intentions to purchase an Apple product? 7. Will consumption channel of Apple make consumers feel satisfied and comforted? And if has a positive impact on consumers intentions to purchase an Apple product? 1.6 Dissertation Structure CHAPTER TWO Literature Review 2. Literature Review 2.1 Concept of Consumer Buying Behavior Consumer buying behavior is study based on consumer purchase decision making process and act of consumers involved in buying and using products. (businessdictionary.com, 2010). Understand the needs of consumers and their purchase behaviors are important when a marketer comes to success delivering products to the market. (Sheth, 1973) However, the most challenging thing about that every consumer is unique and has his own reason for purchasing a particular product in satisfaction of his needs and wants. Consumer buying behavior also trends to move with change continually in influential factors. As marketers, they must know what factors influence consumer purchase. The earliest literature review on consumer buying behavior is the book of Golden Rules of Business Success by Tao Zhu Gong (Fan Li, 439BC), which record about the importance of understanding the current and forecasting the future consumer purchasing trends, and then educating consumers, thereby influence their purchasing decision (Kotler et al, 1994). There is a wonderful example of how does Apple through evaluate consumer behavior to obtain an effective online marketing. Apple assume about consumer behavior are reflected in their online shopping. In consideration of an assumption for consumers time presses and technical savvy, Apple focus on their products and technology, and design with a tag relating to their core products like iPod, iPhone, Mac and iTunes in website. The design aim at facilitate information intensive and more convenient to consumers online shopping based on Apple behavioral assumption for consumers. This is a minimalist method that Apple assumes their target consumers are suspicious of hard sell, so Apple tries marketing toward soft sell approach. 2.2 Six Stages Consumer Purchasing Process A consumer gets through six stages in any purchase (Vashisht, 2005) (see Figure 1). According to this model, a consumer must first be recognizing a problem based on his needs. This perceiving could be external stimulated by marketing communication, physical cues or seeing the product in use (Neal, 2006). When the consumers are aware of they need, and then meaning the identification of product consumer needs, this stage depends on how important the product is to consumer by socially, economically and psychologically (Adcock, 2001). Once the consumers have recognized a problem, they enter the information search stage on products that look for solutions to their problems. Consumers could undertake both an internal search (memory), and an external search from commercial or public sources (Belch, 2007). Consumers will also tryout the product if possible. The consumers will have a rank or shortlist from which they will buy the products by then. After the information search, the shortlisted products will be compared and evaluated by product attributes, subjective factors or personal criteria (Gilligan, 2007). By the end of alternatives evaluation stage, the consumers would have decided on an ideal product to buy. When the alternatives have been evaluated, the consumers will decide to purchase product includes from whom to buy, where and when to buy, even whether to buy (Vashisht, 2005). Khosla, Swati (2002) notice that marketer must facilitate the action of consumers on purchase intention. In the final stage of post-purchase evaluation, the consumer compares it with his expectations and ranks his purchase levels of satisfaction. The evaluation determines if the consumer will purchase this product again and tell others (Mullin, 2008). With the newest MacBook in June, 2012, a case about the influence of Apple successful marketing on a typical consumers purchase decision making process based on six stages mentioned above. At first a consumer is going to recognizing need. This problem is recognized by the stimulus, like Apples secretive press conference. The result as may not be a truly essential item but still become his needs and he so desperately want it. After recognizing his needs, consumer starts an information search stage. Depend on a high interest, he is going to search all pertinent information for the newest MacBook, because he want understand it better, it include opinions for others and reviews to weight his own options. During this consumer to evaluate the alternatives, the result in the newest MacBook is very different from others and it is an innovative product. Now to his purchase decision, he is inclined to purchase the newest MacBook base his evaluations on a truly need level. Lastly, when he has gained the newest MacBook, he feels satisfaction on the post purchase. 2.3 Factors Influencing Consumer Behavior Various analysts categorize the many factors influencing consumer behavior in different classification. Relevant ways are internal and external factors by Koudelka (1996) and categorization in to sociocultural and psychological factors by Hitesh Bhasin (2010). Mowen and Minor (2009) identifies five factors, which they categorizes in to Personal, Social, Cultural, Psychological and Situational factors effect on consumer purchasing decision (see Figure 2). This way is also endorsed by Kujnish Vashisht et al. (2005). 2.3.1 Personal Factors Gilligan (2009) opinion that each of us is unique traits such as age, knowledge, profession, personality, lifestyle and financial situation will influence our consumer behavior. Kotler (2009) identifies that individual factors are highly linked to the human psychological factors. According personal factors, Apple will segment market into a meaningful consumer groups, better serve toward target consumer groups, provide differentiated serve to target consumers and positioning themselves in the minds of consumers. Another compelling example highlights how does Apple utilizes personal factors to implement their marketing successfully. Due to Gilligans opinion for everybody is unique, Apple allow consumer according to their own favor to download the different software in their devices so that assemble into a unique product for theirself, such as iTouch allow consumers to download their own favor games, music or moves by iTunes, thus everyone has a unique iTouch that should aim to maximize consumer satisfaction. 2.3.2 Cultural Factors Bob Perry (2009) suggests that cultural factors has most important effect on consumer purchasing decision due to they are the major cause of a personal needs and behavior. Cultural factors include personal value, attitude, perception, etc. cultural factors dominated by personal social culture, geographical area, education level or religious belief and life experiences of shape the personal consciousness or behavior ways (Wilson, 2009). Berkman (1986) note that social status also plays a role will be reflected in the consumer purchasing habits by a combination of income, wealth, education, occupation and others. For example, consumers used to measure their social status by their consumption level, higher consumption level represents the higher social status, Apple successful utilizes this variable to induce consumers purchase Apple product on an expensive side. Owning an Apple product has become a contemporary social sign. It means that youre doing well enough financial conditions to piss away on a higher-priced consumption level. 2.3.3 Social Factors Human beings live in a society and social factors are really important influence for individual buying behaviors. Family members, friends, relatives or colleagues often form reference groups who play an important role in influencing the purchasing decision of individuals (Hoyer Haythornthwaite, 2002). Hence, Apple did a smart application about networking, public forums discussion, and online reports share to indirect influencing the consumer emotion. Based on the modern socially-connected world, Apple marketing has benefited to public praise, word of mouth way, social proof or media hype by this variable (Macinnis, 2010). 2.3.4 Psychological Factors Psychological factors include personal motivation, views, needs, attitudes or perception. Marshal (2007) believes that individually psychology is the biggest challenges will be managed. If a resource is scarce, people will put a lot of value to it, Fernbach (2012) said, consumers go nuts, and they want to buy it. The rarer a thing is, the more it is value has been become the Apples marketing mantra is used to driven consumers psychology. Fernbach also indicated two other psychological behavioral factors play a role in helping Apple draw their consumer behaviors to marketing are impatience and herd mentality. Apple thinks that when we see others doing something, we will automatically to following. When Apple release iPhone 5 in September 21st 2012, many consumers take the time to line up outside Meadows mall in order to first to get an iPhone 5 (Denver, 2012). Conformity psychological trend will add personal value, acknowledge and self-recognition (Herzberg, 1987). 2.3.5 Situational Factors Foxall (1998) identified that situational factors accounted for a large proportion of consumer purchasing decision. The act of purchase is influenced by many factors: physical environment (mood, weather or lighting), social surrounds (stores atmosphere) occasion (seasonal pressures) and even temporal perspectives (Stewart, 1987). 2.4 Types of Consumer Buying Behavior Henry Assael (1987) divide buying behavior into four types (see Figure 3), depending upon the extent of involvement and degree of difference among products: complex buying behavior, dissonance reducing buying behavior, habitual buying behavior and variety seeking buying behavior. 2.4.1 Brief Four Types of Consumer Buying Behavior Habitual buying behavior in results when the consumers choose between different substitute products with same features and functions, consumers will go for the one that they has been using before or familiar with it. Kotler (2009) is of the opinion that more due to brand loyalty than habit. Variety seeking consumer buying behavior is a randomly buy, the result when the consumer has decided on a different product every time. Adcock (2001) holds that switch a new brand not due to dissatisfaction for old brand, it only satisfy they to try out the new one. Dissonance reducing buying behavior as the third, consumers will be highly involved in this type of buying behavior due to the cost and risk of the purchase, but will recognize less or no product difference between the brands. They feeling distrust or disappoint (Wilson, 2009). Complex buying behavior takes place when highly involved consumers who compare with full brands of the products in the market. This type of consumer will go through a relative lengthy stage of information search and evaluation based on their needs (Baker, 2003). 2.4.2 The Application for Apple Company The analysis shows that four types of consumer buying behavior-based, Apple successful built their brand loyalists, this type consumers loyal to Apple brand goes beyond the product itself. For example, the loyalists who purchase Apple Mac because of them like and believe in the Apple brand. Apple positions their brand values in mind of consumers. Apple applies these values to design anything. If Apple were to sale a car as result in they should be also successful with their loyal consumers due to loyalists will believe that the same perceived across every Apple product they offer. In this research, according to the concepts, influential factors, purchasing decision making process and types of consumer behavior, consumers gender, age, education level, and income level as the most important demographic variables will be involved in Apple marketing. Apple applies these individual demographic factors to create marketing mix in order to cater consumers satisfactions. These demographic factors play a major role in consumer purchasing decision making process. Hence, the hypothesis one was stated as follow: H1: The significant differences exist in the relationship between demographic variables and consumers intentions to purchase Apple product. 2.5 Marketing Marketing Mix Adock (2007) using Neil Bordens 4Ps (1953) (see Figure 4), identifies marketing is that a right product, in a right place, at the right time and at the right price. Around this conclusion, the market competition between the businesses has moved from product, price, place and promotion to a single p-people, and that people are the consumers. Marketers are able to obtain more consumers that play a major role in deciding the winner in a diverse, complex and rapid changing situation (Uysal, 2005), because of they recognize that it look unlikely to produce one product that will satisfy all consumers in this competition. Instead, marketers must plan marketing mix to guide marketing. The marketing mix is the strategic framework to focus on developing best tactics and strategies to achieve marketplace success based on objectives of marketing. Marketing mix also as a strategic tool is that used in marketers to communicate their marketing objectives and control variables to their target market (Kolter, 2001). It includes 4 types of variables in marketing mix, also called the 4Ps: (1) product: supply of a tangible or intangible item to meet the needs of consumers, such as brand name, functions, design or packaging etc. (2) price: the amount of money a customer pay for the product, it may include pricing, discounts etc. (3) promoti on: the methods of communication that companies to delivery information to consumers, the means like advertising , sales promotions etc. (4) place: a location where is consumer to purchase, the decision such as distribution channels or transportation (Clemons, 2006). 2.6 The Extended Marketing Mix The Extended Marketing Mix of Booms and Bitner (1981) also called 7Ps (see Figure 5), as marketing tool that increase 3 variables based on 4 traditional Marketing Mix framework for seven. The 7Ps model is more useful for technological-intensive industries to attract and retain their consumers (Mauborgne, 2004). The expanded the marketing mix by replenishing the following three additional Ps: People refer to all individuals directly or indirectly involved in the consumption process. They include the workers, employees, management and consumers themselves. Process as methods, procedures of providing quality services and products and is an essential element of the marketing mix. Ph

Preventing PC Issues :: essays research papers

Several people in the class have had "computer problems" in the last couple of weeks. This is often caused by Aware, Spyware, Malware, Viruses, and not maintaining the hard drive. Many times people will buy a new PC and 6-8 months later cannot understand why it is running so poorly. I rebuild a lot of computers for people. If it is a Pentium III or better and the person has all the original software that came with the pc, it is not a difficult task, although it can be time consuming. There are several things we can do to prevent this from happening. Defrag the hard drive weekly or at the very least once per month. Get the "red" out. (On an XP OS it is: Start-->All Programs-->Accessories-->System Tools-->Disk Defragmenter) Use a good virus program and keep it updated. Norton or Mcaffee are the most popular. A new-comer is PC-cillin by Micro Trends. They have a very good application that uses very little resources and they update their "dat" files much faster than the other big two, include a spyware search and have 24 hour phone tech support. Do a search on the internet. There are a lot of great articles by magazines such as PC Magazine written about this program and company. Norton and Mcaffee have not updated their engine in almost 2 years. Download Ad-aware and Spy Bot and use them weekly. These are free programs you can find with a simple Goggle search, download and install. The updates are free also. These programs will find most of the pesky programs you don't want on your computer. Back up your data. All your MS Office data files; .doc, .xls, .ppt .mdb, email, jpeg pictures, etc. If you have a CD burner, you can copy 750mb on each disk. If you have a DVD burner, you can save 4.7GB on each disk! Don't use "file-sharing" programs that allow you to download music, movies and applications from other people. You never know exactly what you are getting. I have seen some of the most evil stuff coming from these places. Besides, most of that is stealing anyway. Would you want to write or produce something only to see it all over the 'net right after its release? If you have a broadband connection, USE A ROUTER. I can't say it enough. With a broadband connection, Cable or DSL, you are on "open" IP address on the internet.

The Effects of Alcoholism :: essays research papers

How many times have you heard about the consequences of alcoholism? Have you taken them into account? Alcoholism is one of the major problems in society. The effects of this disease are really serious. Many people get used to drink alcohol, and they can easily abuse, that is the problem. The purpose of this essay is to discuss the physical, psychological, and economic effects of alcoholism. The first effects of alcoholism are physical. These are the most important because these can cause your death. For example, alcoholism causes cancer in the stomach, kidneys, and liver. Besides, alcohol alters the digestion of nutrients that the body needs to stay healthy. Alcoholism also causes loss of appetite and depression. There are other effects in the body like gastritis and cirrhosis of the liver. All these physical consequences could cause your death if you drink alcohol in mass quantities. The second effects caused by alcoholism are psychological. At the beginning, alcohol makes you feel relaxed, but if you drink it in excess, it increases anxiety and causes depression. It also causes family and legal problems, violence, changes of behavior, suicide, among others. Alcohol is very powerful and alters all your normal behaviors. The third effects of alcoholism are economic. According to the National Institute on Drug Abuse, drug abuse and dependence cost an estimated $98 billion. Alcohol is not cheap. If you drink two or three times in a week, it could cost you about $100 or more a week! People do not think about the money and spend almost everything when they are drunk. In conclusion, the effects of alcoholism which are physical, psychological, and economic can cause many problems that affect your life in all aspects.

Tom Clancy’s Net Force: Changing of the Guards Book Report

Tom Clancy’s Net Force: Changing of the Guards Book Report Looking for a book that will wake you up and make you wonder about the covert world of computer crime and computer crime-fighters? Look no further! Tom Clancy’s Net Force: Changing of the Guards is a book that will keep you reading until you fall asleep! Changing of the Guards, written by Steve Perry and Larry Segriff is set in the Net Force world, which was created by Tom Clancy and Steve Pieczenik. Set in 2013, ten years after it was written, it is our world just with much more advanced computer systems and technological devices. It is based around Net Force HQ, a â€Å"secret† base much like the FBI has at Quantico, that a government agency is based out of to detect and end computer crime. There are a few major players in the series and a few villains unique to this novel. Alex Michaels is the head of Net Force, who is stepping down from that position. Tom Thorn is the officer who is taking his place. Jay Gridley is the best computer operator on the good side of the law. John Howard is the head of military operations, who is also stepping down. Abe Kent is taking his place. A few of their wives play minor roles in the story. Sam Cox is the main villain of the novel, who, he and his company are worth billions of dollars, and he was a soviet spy in his youth. Eduard Natadze is a Georgian hitman for Cox who is a serious classical guitar player. This story is set up in the common style; bad guy appears, bad guy appears to win, bad guy gets defeated. In the beginning, Jay is working in decrypting a list of old soviet spies. Cox orders Natadze to capture Jay, but the plan he comes up with goes bad and Jay ends up getting hit with a bullet fragment in the head. He goes into a coma that is deeper than it should be because of a past injury. While he is in the coma, Alex, Tom, John, and Abe hunt for Natadze. However, they can not find any leads. Things seem dire, until Jay wakes himself out of the coma he is in. He, along with a few sudden realizations, manage to hunt down Natadze. However, they can not connect him to Cox with evidence that will hold up in court. To take Cox down, they trick Natadze into thinking Cox tried to kill him so he would kill Cox. My favorite part of the book is the coma. Jay is stuck in a coma, and he realizes this, so he devises a plan. He woke up from the last coma by strengthening the brain waves from alpha to beta to theta to delta waves. Each step requires more concentration. To do this, in the dreamlike coma, he creates an event like he does with VR simms, or virtual reality simulations. He creates a strong man competition in his mind, where he challenges the four wave strengths. He defeats Alpha easily. Beta also falls easily before him. Theta is the first real challenge, and he barely defeats him. As he challenges Delta, he realizes that he needs to focus on the challenge, not on defeating Delta. Doing so enables him to create delta waves in his brain and wake himself up out of the coma. There is one main underlying idea in this story. At the end, after Natadze is tricked into killing his boss, Jay finishes decrypting the list of soviet agents. On this list, that Cox was supposedly on, he is not listed! The idea behind this could be interpreted in two different ways. One is criminal activity never pays off. The other is let sleeping dogs lie, for if you kick it, it will wake up and bite you. This book is a must read for any Tom Clancy fan. It is set in the Net Force setting that is comparable to the original â€Å"Jack Ryan† series. It is written very well, and it will not disappoint anyone who likes Tom Clancy. However, I would not recommend this book unless you have read the whole series up to this book. There are more than a few things that, unless you have read the series, you will not get. This book was written with Clancy fans in mind. While there is a large series put out by Clancy that is continuously being lengthened, there are many people that are daunted by the size of his books, and many that have finished all of his books. This book was written with these people in mind, as it is written in Clancy’s style but it is only 318 pages. If I could save any one character in this book from disaster, it would be the very minor character, Tyrone, Alex Michaels son. I identify with him, as in this book and other books, he goes through struggles like I have. He also goes through more than any teenager should need to. He shoots and kills an assassin that is trying to kill his dads coworker and his pregnant wife. This books ending is wonderful. I love how the evil peon, (Natadze), gets away while the evil kingpin, (Cox), dies. In most books, the minion dies and the kingpin gets away. Also, I like how the good guy, (Thorn), bends the law to make sure that Cox does not get away. The person that I would like to have as a friend is Jay Gridley. He does not care about himself, he only cares about his country, his family, and his friends. If there were more people like him in the world, not only would the world IQ average go up, the world would be a better place. The book Tom Clancy’s Net Force: Changing of the Guards Book Report is a great book that will hook you in and not let you free until you finish it. A must read for all Clancy fans, it has characters that go much deeper than just a name.